How Sand Cloud grew with reviews and referrals in one ecosystem

Ellie Bradford

October 8, 2025

September 24, 2025

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3 min read

Case Study

Loyalty & Retention

Reviews & Trust

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The challenge

Sand Cloud is more than just a towel brand - it’s a movement built on sustainability, community, and ocean conservation. But even with a strong mission, growth at scale comes with challenges.

The team needed two things:

A reliable way to collect and showcase authentic customer reviews.
A referral program that could turn loyal buyers into active brand advocates.

They’d tried using another platform, but it fell short on speed, flexibility, and customer engagement. To grow faster, they needed tools that could keep up.

The solution

By switching to clearer.io apps, Sand Cloud simplified their stack while supercharging growth:

REVIEWS.io gave them the speed, reliability, and customization they needed to capture more authentic reviews and build social proof.
Influence added referral power, rewarding customers for spreading the word and lowering acquisition costs.

Together, the two apps created a seamless system for collecting trust signals and fueling customer-led growth.

The result

The impact was immediate:

Faster page load times and improved product experiences.
Smarter, personalized review requests that matched different product types.
A surge in authentic UGC to build trust.
192 orders generated directly through referrals in the first wave of their program.

Most importantly, Sand Cloud reduced the complexity of managing multiple platforms, freeing the team to focus on scaling their community and mission.

Clearer.io in action

This story shows the power of an ecosystem approach. By combining reviews with referrals, Sand Cloud unlocked growth across both acquisition and retention - all without adding more tools to manage.

Want the full breakdown? Read the complete case study on REVIEWS.io.