How Rainy City and Boost helped Sparkle in Pink achieve 7.42% in average search results click rate

Jamie Do

July 14, 2025

•

3 min read

Case Study

Search & Discovery

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The case

Online shopping is convenient, but cart abandonment rates remain stubbornly high - averaging around 70%. For Sparkle in Pink, a popular children’s boutique, this challenge was all too familiar. Shoppers weren’t finding what they wanted quickly enough, and existing search solutions weren’t delivering the customization or performance the brand needed.

The clearer.io fix

Working with award-winning Shopify Plus agency Rainy City, Sparkle in Pink turned to Boost, Clearer.io’s AI Search & Discovery app. Together, they:

Created a faster, more intuitive product search experience.
Customized filters and sort options to match customer behavior.
Delivered a consistent experience across desktop and mobile.
Used real-time analytics to understand shopper intent and optimize accordingly.

The combination of Rainy City’s CRO expertise and Boost’s advanced features gave Sparkle in Pink a digital storefront that truly reflected their customers’ needs.

The result

The impact was immediate. Shoppers could now find products faster and with greater accuracy, driving up click-through rates on search results and lifting sales. Behind the scenes, real-time analytics gave Sparkle in Pink insight into customer behavior - helping them shape smarter inventory decisions and refine their marketing strategies.

Clearer.io in action

This success story highlights the power of combining specialist partners with ecosystem apps. By working with Rainy City and Boost, Sparkle in Pink built a storefront that doesn’t just look good - it performs.

Want the full breakdown? Read the complete case study on Boost.

FAQs

Why is site search important for eCommerce conversions?

Fast, accurate search helps customers find products quickly, reducing cart abandonment and driving more sales.

How does AI improve search and discovery?

AI-powered search personalizes results, refines filters, and adapts to user behavior for a more intuitive shopping experience.

What insights can real-time analytics provide for online stores?

Analytics reveal how customers search, click, and buy, helping merchants optimize inventory, promotions, and website design.

How About You?

By collaborating with Rainy City and Boost AI Search & Discovery, Sparkle in Pink has achieved remarkable growth.

How about you? Do you want to boost your site search experience, improve search result click rate, and increase average order value?

Try Boost AI Search & Discovery for FREE in 14 days and see the difference!

Get started

Jamie Do

July 14, 2025

•

3 min read

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