How Okanui increased conversions and AOV with a connected eCommerce stack

Jamie Do

September 12, 2025

September 25, 2025

•

3 min read

Case Study

Search & Discovery

Integrations

Grow with a connected tech stack

Connect with global manager

Get started

The case

Okanui is an Australian lifestyle brand founded in the 1970s, known for timeless coastal apparel. As digital growth accelerated, the team faced a key challenge: scaling online without losing authenticity.

Their previous stack relied on complex, overpriced tools that worked in isolation. What they needed was not more software, but a connected growth environment — solutions for discovery, reviews, and trust that could integrate with Shopify and Klaviyo, and deliver measurable ROI without inflating costs.

‍

Pain points

Inefficient, disconnected tools were slowing Okanui’s growth:

Rigid platforms created waste: Okanui was paying for features they didn’t need, without the ability to tailor their setup.

High costs eroded ROI: Premium bundles were priced far above the value they delivered.

Systems didn’t work together: Discovery, reviews, and marketing operated in silos, leaving personalization opportunities untapped.

Operational gaps hurt fulfillment: Without address validation, failed deliveries risked both margins and customer confidence.

‍

The clearer.io fix‍

Clearer.io provided Okanui with a connected commerce stack, uniting discovery, reviews, and operational reliability. Instead of siloed tools, the apps worked together to simplify operations and amplify results.

Boost Commerce: Smarter discovery
AI Recommendations, AI Search, and Smart Styling made it easy for customers to find and buy products.

Boost x Klaviyo: Behavior-driven flows
Browsing and cart data are fed directly into Klaviyo, powering highly personalized automations.

REVIEWS.io: Social proof at scale
Automated review collection, UGC, and review Attributes gave customers confidence at key decision points.

REVIEWS.io x Klaviyo: Smarter collection
Connected review flows timed perfectly around customer journeys, increased engagement, and response rates.

Address Validator: Checkout accuracy
Real-time address verification safeguarded shipments and reduced costly delivery errors.

Together, these apps formed a streamlined growth stack — reducing tech complexity while increasing ROI.

‍

The results

With clearer.io’s connected stack in place, Okanui achieved measurable improvements across performance, trust, and reliability.

Discovery turned into conversions: Boost’s AI Recommendations achieved a 29.13% conversion rate, while AI Search drove a 4.82% conversion rate with no friction.

Personalization lifted revenue: Boost-powered Klaviyo flows turned browsing intent into purchases, raising AOV by 30% and open rates by 37%.

Trust scaled seamlessly: In just 90 days, Okanui collected 387 reviews with a 4.9 average rating, leveraging Klaviyo automation for smarter timing.

UGC and Attributes reduced returns: Customer photos and sizing insights helped buyers shop with confidence, cutting hesitation and return rates.

Operations stayed flawless: Thousands of validated addresses meant zero failed deliveries, protecting both brand reputation and margins.

“Just give it a go — it’s simple to set up, flexible, and starts delivering value quickly. No heavy lifting required, and it can work for a wide range of businesses.”
— Tom Marshall, Marketing Manager, Okanui

Scale smarter with a connected stack.

Clearer.io unites discovery, reviews, and loyalty into one growth layer that integrates seamlessly with your existing tools. The result: reduced costs, improved performance, and sustainable growth.

Grow with a connected tech stack