The case Okanui is an Australian lifestyle brand founded in the 1970s, known for timeless coastal apparel. As digital growth accelerated, the team faced a key challenge: scaling online without losing authenticity.
Their previous stack relied on complex, overpriced tools that worked in isolation. What they needed was not more software, but a connected growth environment — solutions for discovery, reviews, and trust that could integrate with Shopify and Klaviyo, and deliver measurable ROI without inflating costs.
Pain points Inefficient, disconnected tools were slowing Okanui’s growth:
Rigid platforms created waste: Okanui was paying for features they didn’t need, without the ability to tailor their setup.
High costs eroded ROI: Premium bundles were priced far above the value they delivered.
Systems didn’t work together: Discovery, reviews, and marketing operated in silos, leaving personalization opportunities untapped.
Operational gaps hurt fulfillment: Without address validation, failed deliveries risked both margins and customer confidence.
The clearer.io fix Clearer.io provided Okanui with a connected commerce stack , uniting discovery, reviews, and operational reliability. Instead of siloed tools, the apps worked together to simplify operations and amplify results.
Boost Commerce: Smarter discovery AI Recommendations, AI Search, and Smart Styling made it easy for customers to find and buy products.
Boost x Klaviyo: Behavior-driven flows Browsing and cart data are fed directly into Klaviyo, powering highly personalized automations.
REVIEWS.io: Social proof at scale Automated review collection, UGC, and review Attributes gave customers confidence at key decision points.
REVIEWS.io x Klaviyo: Smarter collection Connected review flows timed perfectly around customer journeys, increased engagement, and response rates.
Address Validator: Checkout accuracy Real-time address verification safeguarded shipments and reduced costly delivery errors.
Together, these apps formed a streamlined growth stack — reducing tech complexity while increasing ROI.
The results With clearer.io’s connected stack in place, Okanui achieved measurable improvements across performance, trust, and reliability.
Discovery turned into conversions: Boost’s AI Recommendations achieved a 29.13% conversion rate, while AI Search drove a 4.82% conversion rate with no friction.
Personalization lifted revenue: Boost-powered Klaviyo flows turned browsing intent into purchases, raising AOV by 30% and open rates by 37% .
Trust scaled seamlessly: In just 90 days, Okanui collected 387 reviews with a 4.9 average rating , leveraging Klaviyo automation for smarter timing.
UGC and Attributes reduced returns: Customer photos and sizing insights helped buyers shop with confidence, cutting hesitation and return rates.
Operations stayed flawless: Thousands of validated addresses meant zero failed deliveries , protecting both brand reputation and margins.
“Just give it a go — it’s simple to set up, flexible, and starts delivering value quickly. No heavy lifting required, and it can work for a wide range of businesses.”Tom Marshall, Marketing Manager, Okanui Scale smarter with a connected stack.
Clearer.io unites discovery, reviews, and loyalty into one growth layer that integrates seamlessly with your existing tools. The result: reduced costs, improved performance, and sustainable growth.
