Creating loyalty across every channel for DOGHOUSE

Ellie Bradford

July 14, 2025

•

3 min read

Case Study

Loyalty & Retention

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The case

DOGHOUSE, a high-street pet brand with stores, a dog café, and an online shop, wanted to reward loyalty across every channel. Their community was central to their success, but they needed a solution that worked both in-store and online - something most loyalty providers couldn’t deliver.

The clearer.io fix

Using Influence, DOGHOUSE launched a customizable program designed around its community values:

Seamless online and offline loyalty: with Shopify POS integration, staff could scan a QR code in-store to link purchases to a customer’s account.
Digital-first convenience: customers could store loyalty cards in Apple or Google Wallet and redeem points anywhere.
Inclusive options: physical cards ensured older customers weren’t left behind.
On-brand experience: “Welcome to the pack” messaging and “canine credits” tied the program into DOGHOUSE’s identity.

The result

In just one month, 1,214 customers joined the program, with an impressive 21% redemption rate (well above the 15% average). DOGHOUSE strengthened its community both in-store and online, proving that loyalty can be as personal as it is digital.

Clearer.io in action

Influence made it possible for DOGHOUSE to create a loyalty program that feels like a natural extension of the brand, while still delivering the operational benefits of smart integrations. It’s a great example of how clearer.io apps can help retailers blend community, loyalty, and commerce across every channel.

Want the full story? Read the complete case study on Influence.

FAQs

How can retailers run a loyalty program both online and in-store?

Cross-channel solutions with POS integrations and digital wallets allow customers to earn and redeem rewards seamlessly in any channel.

What role does customization play in loyalty programs?

Tailored branding, naming, and rewards make the program feel like part of the brand experience and increase customer engagement.

How can loyalty programs support community building?

By offering consistent rewards and recognition, loyalty programs strengthen emotional connections and encourage repeat visits.

How About You?

By partnering with clearer’s Influence, DOGHOUSE were able to create a cross-channel, community-focused and totally customizable loyalty program.

If you’re a merchant looking for a multi-channel loyalty program, why not check out our range of affordable price plans, and invest in long-term success with loyalty?

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Ellie Bradford

July 14, 2025

•

3 min read

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